hello, i hope you're all well! this is the second part to my previous cruelty-free article & this time i'm going to focus on k-beauty. i will recap what cruelty free brands are/what cruelty free means, korea's animal testing policy, brands that are or aren't cruelty free and websites where you can buy k-beauty products.

disclaimer: if you're unable to go cruelty-free for any reason, especially at the moment given the circumstances, that's completely okay! i didn't make this to guilt or blame anyone, this is just to inform and is also part of my own research i want to do, as i am interested in korean beauty but i would like to only support brands who are cruelty-free.

here's the previous article if you haven't read it already!

๐ฐ๐ก๐š๐ญ ๐š๐ซ๐ž ๐œ๐ซ๐ฎ๐ž๐ฅ๐ญ๐ฒ ๐Ÿ๐ซ๐ž๐ž ๐›๐ซ๐š๐ง๐๐ฌ?

cruelty-free: does not involve the harm or killing of animals (such as animal testing)

in order for a brand to be considered cruelty free, they:

โ€” must not test finished products on animals at any stage of production
โ€” don't use any raw materials, ingredients or products from suppliers that are tested on animals
โ€” must not have any third-party test their products on animals on their behalf
โ€” don't test on animals where it is required to by law such as in mainland china

vegan and cruelty free are not the same! to be vegan, a product cannot have any animal products in it and a vegan brand has no products that contain animal products. products can be cruelty free but not vegan and vice versa.

๐š๐ง๐ข๐ฆ๐š๐ฅ ๐ญ๐ž๐ฌ๐ญ๐ข๐ง๐  ๐ข๐ง ๐ค๐จ๐ซ๐ž๐š

in summary: the products you get from k-beauty brands won't be tested on animals, but if a brand chooses to sell in mainland china (excluding e-commerce & brands with CFDA certificates) there is no guarantee that they are cruelty free.

full explanation:
since 2018, animal testing for cosmetics has been banned in south korea.

however, this does not mean that all k-beauty brands are cruelty free!


this is because some korean brands choose to sell in mainland china. in mainland china, animal testing on products imported into the country and sold in stores is still required. korean brands may produce chinese versions of their products in order to also sell in china. some brands may seperate their chinese and korean branches but as a company overall, they still cannot be considered fully cruelty-free.

some cruelty-free brands are still avaliable in china if they are sold online and brands that are only sold in hong kong are not required to partake in animal testing either. brands can also get a CFDA (china food and drug administration) certificate to sell their products in mainland china whilst remaining cruelty-free.

there are potential loopholes such as using "whitelisted" ingredients, but because of post market testing, which involves animals and may be done without the company's consent, there is no guarantee that a brand can use this method and still remain cruelty-free.

๐ฅ๐ข๐ฌ๐ญ ๐จ๐Ÿ ๐œ๐ซ๐ฎ๐ž๐ฅ๐ญ๐ฒ-๐Ÿ๐ซ๐ž๐ž ๐ค-๐›๐ž๐š๐ฎ๐ญ๐ฒ ๐›๐ซ๐š๐ง๐๐ฌ

brands that are cruelty free:

โ€” corsx
โ€” klaris
โ€” heimish
โ€” benton
โ€” april skin
โ€” i'm from
โ€” iunik
โ€” by wishtrend
โ€” 3ce

aesthetic and red image acne, face, and skin image

brands that are not:

โ€” etude house
โ€” innisfree
โ€” dr. jart
โ€” ponyeffect
โ€” tony moly
โ€” whamisa
โ€” laneige
โ€” son & park
โ€” neogen

๐ก๐จ๐ฐ ๐ญ๐จ ๐Ÿ๐ข๐ ๐ฎ๐ซ๐ž ๐จ๐ฎ๐ญ ๐ข๐Ÿ ๐š ๐ค๐จ๐ซ๐ž๐š๐ง ๐›๐ซ๐š๐ง๐ ๐ข๐ฌ ๐œ๐ซ๐ฎ๐ž๐ฅ๐ญ๐ฒ ๐Ÿ๐ซ๐ž๐ž

since the majority of korean brands that are cruelty free are not registered with cf organisations, it's best to do your own research!

there are many curated lists and videos on which brands are cruelty free and which are not, here's a 130 brand list made on the asianbeauty subreddit: https://tinyurl.com/y5ynluu2

๐ฉ๐ฅ๐š๐œ๐ž๐ฌ ๐ญ๐จ ๐›๐ฎ๐ฒ ๐ค-๐›๐ž๐š๐ฎ๐ญ๐ฒ

here are a few websites that stock cruelty-free korean beauty products and are authentic places to buy korean beauty products in general! the first four are websites i'm familiar with and the last three are examples of places to buy korean skincare in other countries.

popular: yesstyle
one you've probably already heard of, they stock a large range of k-beauty products w/ many cruelty free brands.

cruelty-free advocates: wishtrend
all the brands they sell and their own brand is cruelty free. they are vocal about supporting cruelty-free beauty.

uk, small buisness, curated: beauty and seoul
one of my personal favorites, several cruelty free brands and popular brands curated by the owner maree.

us based: soko glam
one of the biggest k-beauty providers in america, they have a very popular blog as well as curated skincare sets.

malaysia: hermo (thank you to @/infusing.ly on instagram for this suggestion)
europe: dotdotskin
australia: nudie glow


thank you <3

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โ€” @kichiona