Copywriting is an art in a sense that it is not just a bland presentation of facts, but it is a crafting of messages in such a way that it attracts, motivate and get the readers to act.

Choose Word Carefully
Words are the vehicle for sharing your message with your target audience. As a copywriter, words are a tool in your hand. When presented effectively, it can make your copy compelling and vice versa. That is why to make your copy effective, you need to choose the word carefully.

As per tried and tested rules, sentence beginning with strong verbs makes a great impact on people's mind. Some of the strong verbs are: avail, celebrate, discover, experience, exercise, grab, induced, promote, restore, secure, upgrade,etc.

Make Personal
The goal of a copywriter is to get the target people interested in product or services. When you write copy while keeping your focus on customers, they will be able to connect with the product or services being advertised to their lives and that in turn raise the interest.