The Thirties is the time when fine lines, wrinkles, uneven skin tone, and sun damage start to become more and more obvious on your face. You can`t just get away with the care you used to take in your 20s and expect to look as juvenile as you used to be almost a decade ago. If you want to preserve your young looks for a longer time, you have to take special care and follow some rules and tips for a healthier lifestyle. While some things were not causing the skin to appear dull, tired, and lifeless, they`ll not have the same effect now and should be avoided. What is more, it`s proven that they can even accelerate the aging process of the skin. Some of these “rules” to follow might sound trivial but for sure play a significant role in preserving your skin younger for longer.

Do not deprive yourself of enough sleep

Sleep is the time when our body recovers, skin cells rejuvenate, blood flow to our skin increases, and collagen is produced. The collagen prevents skin sagging and wrinkles to appear, making your skin plump and bright. That`s why it is important to make sure you sleep 7-8 hours on average each night. According to Webmd, getting 5 hours of sleep a night can lead to twice as many fine lines as sleeping 7 would.

Always remove make-up and clean your face before going to bed

Your skin undergoes recovering and rejuvenating processes during the night. That is why, it is important to go to bed with clear skin, without leftovers of sebum and dirt, which will not only impede these processes but might also cause other skin issues, such as clogged pores, blackheads, skin inflammation, adult acne, etc.

Use rinse-off face cleansers

It`s important to realize that washing your face with water and wash gel is the only way to clean out your face effectively from the sebum, make-up, environmental and other dirt built up during the day. Wipes and even micellar water are not enough, despite being more convenient.

Reduce alcohol and caffeine intake to reasonable levels

High alcohol and caffeine intake lead to dehydration and ineffective cell regeneration, which will make your skin appear dull, dry, and unhealthy. Try to reduce these to reasonable levels.

Make an appointment with a dermatologist if you have a skin condition

If you develop a skin condition (rosacea, adult acne), you`ll need a special skin-care routine and products with ingredients specific to your problem that would need to be prescribed by a dermatologist. The usual skin-care routine won`t help you in this case, so it`s best to turn to a specialist.

Morning routine

So, you get up in the morning and you are wondering what skincare products you need to apply, and in what sequence, before doing your daily make-up. There are so many different products on the market, with all kinds of ingredients and actives that you start to feel a bit perplexed.
You`ll need the following products applied in the following sequence:


Despite rinse-off cleansers are a better option than micellar water or other non-wash cleansers, because they better remove dirt, you can simply use micellar water to clean your skin in the morning. Not only it will save you time when you are in a hurry for work, but you also don`t have to remove make-up and dirt accumulated during the day, which makes the micellar suitable for the morning. Nevertheless, you still need to clean your skin in the morning as it goes through certain recovering and rejuvenating processes during the night, which discharge toxins and dead cells on its surface.


Including toner in your morning skin routine is worth considering and it shouldn`t be disregarded. Its main purpose is to refine skin`s texture and tone, tighten the pores, balance the pH and prepare your skin for the serum and moisturizer parts.


The next step is to apply a serum. The main purpose of the serum is to deliver active ingredients deeper into the skin. They are usually more expensive than the other face products (although, not always), due to their complex formulas and the more extensive RnD process required prior to their launch.
There are various serums with different active formulas and ingredients on the market. Each ingredient has its unique qualities and benefits for the skin. Here is a quick overview of the most popular ones:

- Vitamins (C, E and B3) - antioxidants that fight free radicals. The free radicals damage your skin cells, causing dark spots, blackheads, acne and different skin inflammations. The vitamins-enriched serums rebalance your skin tone and stimulate collagen production.

- PHA / BHA / AHA are exfoliating acids whose main property is to eliminate dead skin cells and promote anti-aging processes

- Hyaluronic Acid - its main purpose is to lock in the moisture, keeping your skin adequately hydrated throughout the day, in which way it appears plump and the appearance of fine lines is prevented.

- Peptides - Peptides are amino acids that make up specific proteins that are vital for healthy and youthful skin. For example, collagen contains peptides and including peptides in your daily skincare will stimulate the production of collagen. Other benefits that the peptides provide are: improved skin barrier against environmental toxins and bacteria; increased production of elastin fibers that make the skin more elastic; soothes the skin and counteracts inflammations.

- Botanical Extracts and Oils - There is growing popularity and demand for those. There are all kinds of botanical-based serums each providing unique properties and its own benefits. What people like about them the most is that they`re organic and may contain all kinds of antioxidants, fatty and amino acids, vitamins and other nutrients.

Moisturizing Day Care Cream with SPF

You may hear dermatologists and beauty experts saying that the steps following the serum are the moisturizer and SPF. I usually combine these two into one product - my daily moisturizer (daycare cream) is with an SPF as well, so that I don`t have to use two different products, which will make my skin oily (especially during the summer). Choosing a daily moisturizer with an SPF is, in my point of view, the best option. It will lock in the moist at the top layer of your skin, ensuring an adequate level of hydration throughout the day, while protecting the skin against harmful UV rays.

Eye cream

You should take special care of the zone around your eyes because this is where your most delicate skin is. It is of no surprise that fine lines and wrinkles first start to appear here. The under-eye skin often suffers from dryness, insufficient fat tissue below the dermis (which impedes the proper blood circulation). All of this provokes the early appearance of aging signs. This is why keeping this zone moisturized is of uttermost importance. Another thing to remember is that it can easily get damaged if exposed to sunshine, so if you want to preserve your under-eye skin younger and fine for longer, always wear sunglasses with UV protection. If you can find an eye cream with SPF protection, it would also be a very good option to consider.
The eye cream should be applied gently with a finger. drop few dots directly on the skin under your eyes, and then spread it with a light tapping motion. That way, the cream will be absorbed easier and you will stimulate the blood circulation in that area.

Evening routine


At the end of the day, each one of us has accumulated a lot of dirt, dust and sebum on the top skin. To allow the skin to properly regenerate during the night and to prevent pores from getting clogged, it should be effectively cleaned. To remove the built-up dirt, wash it thoroughly with a rinse-off cleanser. Once done, you are ready for the next steps of your evening skincare routine.


It`s best to apply serum twice a day - once in the morning and once in the evening. We already discussed what are the most popular ingredients included in most of the serums and it’s up to you and your personal preferences which ones you`ll choose for yourself. Another popular ingredient that provide numerous benefits as well and we haven`t touched on earlier though is Retinol (Vitamin A). It is recommended to be used only in the evening because it can make your skin more sensitive to UV rays, which can cause skin irritations. Other than it`s used to treat numerous skin issues, such as acne, fine lines and wrinkles, spots, uneven spots, etc. Its molecules can penetrate on a deeper level of the dermis, where they neutralize the free radicals (that damage your skin) and stimulate collagen and elastin production. It`s worth considering it.

Night cream

Your skin has different needs at night than during the day. Night creams support the repair and rejuvenating processes taking place during nighttime, while day creams ensure protection against harmful UV rays, dirt, and other pollutants. Choosing the right night cream for your skin needs and type can help you make the most out of the night-time regenerating processes.

Eye cream

Apply eye cream before going to bed as well. Remember, if you want to delay the appearance of fine lines and wrinkles for as long as possible, you have to keep the under-eye area adequately moisturized and to gently massage it on a regular basis to improve blood circulation.

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