Hey you guys!!! my lovely hearters 💗

so today we are going to talk about the influence of fashion on photographers and the little timeline that i prepared for you guys.
so it's not very unknown that the fashion designers get so much inspiration from portraits, landscapes, cities, etc. but where the photographers get this inspiration? can be from a political environment or can be from a fairy tale book or even from their own muses. made us to go into a dream when they decided to share their fantastic captures.

Though the earliest known fashion photographs date back to the 1850s, in the court of Napoleon III, the use of photography as an advertising tool did not become popular until the early 20th century, when fashion itself became accessible to a wider audience.
in 1913 to shoot portraits of models, actresses, and aristocrats for Vogue that photographs began to be used in fashion editorials. The importance of magazines grew in the early 20th century as collaborations with designers increased. Ready-to-wear lines and department stores increased the accessibility of couture fashion, and trends were adopted and disseminated internationally. With the help of photography, rising couturiers in the 1920s and 1930s, such as Chanel, Schiaparelli, Balenciaga, and Lanvin, each became known for their distinctive styles. Paris was the center of the fashion world at this time, and photographers such as Horst P. Horst, Man Ray, Cecil Beaton, Edward Steichen, George Hoyningen-Huene, and Erwin Blumenfeld flocked there.📸

years after the Second World War began and focus turned towards its dangers and devastations Of course, the Depression also had an influence on fashion, contributing to this democratization, especially in the United States. Before the 1930s, buyers would purchase copies of Paris designs and resell them in their home countries. However, as the Great Depression affected all areas of business and life in the US, new duties of ninety percent were imposed on the cost of these copies.
the photographers became a key piece in the fashion world into the storytelling, showing us harmony and the truth behind important events.

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-Cecil Beaton 1936 Marlene Dietrich Beaton photographed Dietrich in New York in 1935, producing the "Merry Widow" inspired by the movie "desire" the profile portrait, which is now among his most famous pictures. like so many photographers before and after him.

new designers emerged in the 1950s and 1960s. The fashion model took on new importance as well, as Twiggy, Jean Shrimpton, and others became household names. With these changes, new approaches to photography ensued, and some of the most well-known names in fashion photography made their mark on history. By the mid-1950s, the contrived studio shots and staid elegance of models in earlier decades of fashion photography had given way to a new aesthetic that was more fluid, spontaneous, and energetic. Leading figures in this new generation include:

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-Norman Parkinson 1956 ANNE GUNNING inspired an equally famous aphorism from legendary Vogue editor Diana Vreeland

by the 1980s, rampant consumerism had grown fashion into a booming international industry, fueled by advertising campaigns and television commercials. Supermodels like Cindy Crawford, Christy Turlington, and Naomi Campbell were idolized for their seemingly flawless beauty, perhaps best captured by Patrick Demarchelier

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-Patrick Demarchelier 1987 Linda Evangelista wearing a Yves Saint Laurent, Demarchelier wrote of the photograph from Paris Couture "Because high fashion is traditionally so serious this year, we decide to explore a more frivolous, whimsical mood."

Today, fashion photography assumes many forms, as the boundaries are becoming increasingly blurred between commercial and artistic work. A certain sense of surrealism characterizes the work of many contemporary artists, including Mario Testino, Ellen von Unwerth, Roxanne Lowit, Juergen Teller, and Nick Night, whose use of digital manipulation offers an escape from everyday reality through the glittering world of high fashion, celebrities, and beautiful people.

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-Nick Night 1995 Shalom Harlow from couture collections "The nude study" was originally published in black & white

now with the technologies in front of us and with new emerging advanced cameras, have you tried to do a photoshoot yourself expressing the emotions, fashionism, and illusion?

Have a nice photoshoot xoxo! -Azaleas