Rare Beauty is an American cosmetics company founded by Selena Gomez. The company was announced on February 4, 2020, and launched September 3, 2020.

Rare Beauty is breaking down unrealistic standards of perfection. ​
This is makeup made to feel good in, without hiding what makes you unique.

This was what Selena said

​I think Rare Beauty can be more than a beauty brand—it can make an impact. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness.
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All the products are: cruelty free, vegan, paraben free, suitable for sensitive skin, dermatologist tested and noncomedogenic.


  • Liquid Touch Weightless Foundation
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Weightless, smooth-glide formula dries to a natural, skin-like finish in 48 shades.
  • Soft Pinch Liquid Blush
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Airy, lightweight liquid formula blends and builds effortlessly for a soft flush of color. Available in matte and dewy finishes. 8 shades.
  • Liquid Touch Brightening Concealer
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Instantly hides what you want to hide. Creamy, hydrating and long-lasting. 48 shades.
  • Always An Optimist 4-In-1 Mist
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Cloud-like hydrating mist instantly calms and nourishes skin. Boosts the life of your foundation. Perks up your skin.
  • Always An Optimist Illuminating Primer Mini
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Lightweight, non-sticky gel primer glides on evenly to smooth you out for the perfect base.
  • Blot & Glow Touch-Up Kit
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A refillable 2-in-1 compact that teams up your touch-up essentials—blotting papers and a radiant powder-filled puff—for freshening up on the go.
  • Always An Optimist Illuminating Primer
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A cooling, water-based gel primer that smoothes, hydrates, and illuminates skin, prepping you for makeup that looks and feels its best all day.
  • Positive Light Liquid Luminizer
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A silky, second-skin liquid highlighter that creates an instantly dewy, buildable glow while also nourishing skin so it looks on the bright side all day. 8 shades.
  • Blot & Glow Blotting Paper Refill
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Made to refill our Blot & Glow Touch-Up Kit, this pack of 100 linen-blend blotting sheets gently absorbs excess oil while keeping makeup in place.


  • With Gratitude Dewy Lip Balm
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A hydrating lip balm with a kiss of dewy, buildable color that looks and feels so good your lips will thank you. 8 shades.
  • Lip Soufflé Matte Lip Cream
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An air-whipped lip cream that hugs lips with rich, melted-in color and nourishing hydration that won’t weigh you down. 12 shades.


  • Perfect Strokes Matte Liquid Liner
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An easy-glide, waterproof liquid eyeliner with over 1,000 vegan bristles to lay down long-lasting, ultra-black lines with perfect precision every time.
  • Brow Harmony Pencil And Gel
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A triangular-shaped retractable brow pencil with a complementary tinted brow gel to create naturally defined brows. 8 shades.


  • Liquid Touch Foundation Brush
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A foundation brush packed with soft, silky bristles that build, blend, and buff.
  • Liquid Touch Concealer Brush
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A concealer brush with uniquely sculpted bristles and a pointed tip for precise coverage
  • Liquid Touch Multi-Tasking Sponge
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A plush sponge with a diamond-shaped tip for precise application and customizable coverage.

To learn more about the brand, each of the products, and even buy them, you can go to the official website: rarebeauty.com.

Also, you can buy this products at: sephora.com.

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Find the brand on its official instagram account: Rare Beauty.

And Twtter: @rarebeauty.

Stay Safe.

Saludos y besos, Sophie ☼