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In honor of BLACK WOMAN EQUAL PAYDAY, Fem Startup wanted to talk to about the past to the future. Income inequality has been around for decades and because it is not demolished women in the workplace are not seen as equals. The wage gap has disparaged against women’s capabilities in the same role men have inferring that women don’t have the same skills and capabilities that men have.

WORLD WAR 2

Let start with 1939-1945 WORLD WAR 2. The 1940s were a turning point in married women's labor force participation. More than 50% of all married women working in 1950 had been employed in 1940, and more than half of the decade's new entrants joined the labor force after the war. Of those women who entered the labor force during the war, almost half exited before 1950. It resulted in employment during World War II to not enhance a woman's earnings in 1950 (Post World War 2).

EQUAL PAY ACT

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In 1968 the Equal Act was passed. This “law mandates equal pay for equal work by forbidding employers from paying men and women different wages or benefits for doing jobs that require the same skills and responsibilities.”

9 /11

9/11, "the deadliest terrorist attack in human history" everyone was giving a greater focus on home life and time spent with family.
With the push into work-life balance in all jobs, women were moving out of “traditional female-dominated” occupations (secretary, registered nurse, and waitress) and into more “male” fields.

THE GREAT RECESSION

The last recession was The Great Recession (2007-2009)- A focus on women as a target market—instead of on any geographical market—will up a company’s odds of success when the recovery begins.

COVID-19

Understanding and meeting women’s needs will be essential to rebuilding the economy; therein lies the key to breakout growth. Now we are in the next recession (CO-VID 19). Historically speaking, women are the key to overcoming recession and overall economic trauma but after recovery, we revert to the old way. What would the economy look like if women just stopped and demanded equality when the economy is in extreme distress?

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REFERENCES
https://www.census.gov/content/dam/Census/library/working-papers/2010/demo/post9-11-paper.pdf
https://hbr.org/2009/09/the-female-economy,
https://www.history.com/topics/womens-rights/equal-pay-act,
https://www.nber.org/papers/w3203