"Appreciate the efforts.

When someone is giving their all to make you feel special and better, appreciate it.
Not everyone would do that for you. Not everyone would go their limits and beyond to make you feel loved.

Efforts are rare so appreciate it before it starts to fade because no matter how much a person cares about you, if their constant efforts aren't appreciated properly, it would push them away slowly.

So appreciate and value those efforts before you are left with a lot of regrets and grief."