It was early 2012, I was 19 years old. Driving around town I would always hear this song come on the radio. At first it was like whatever but after I heard it a few hundred times on the radio, I decided to search the song on google.
That was when it all began.
It started with the what makes you beautiful video, and somehow I was sucked down this one direction wormhole that just wouldn't stop.
I would watch their video diaries, interviews and mashups for hours, like a Tik Tok addiction but worse..I actually ended up watching so much YouTube my data on my phone slowed down.
Will I every regret searching that song on google all those years ago?
Never.