- Vivianne Westwood

Hello boys and girls and everyone in between, above and below! In my last article I talked about what fast fashion is, and, as promised, I'm now going to get on with how to quit fast fashion! It's really exciting to finally, after months and months of learning, be able to talk about it and spread knowledge because this is a topic that is very important to me. But I want it to be clear that I'm in no way judging or shaming anyone for shopping fast fashion, whatever the circumstances. I'm merely trying to spread awareness in hopes that more and more people will be mindful about how they spend their money, as well as informing about the consequences this industry has on our world, other people, and ourselves.

Well then, let's get into it!


1. educating yourself

What you constantly want to do is get more and more informed on where / how your clothing is made, as well as the consequences of the industry. This will make you want to not go back and kind of keep you motivated throuout cutting out fast fashion. Here is my article where I go through what fast fashion really is, hopefully you find it informative!

2. changing your habits with the golden R's

You should know is that quitting fast fashion will take time. This is more than just switching up the places you shop at - it's about breaking and changing habits which is definitly a process. I like the comparison that talks about diet changes, like going vegan or cutting out dairy - whatever it may be, it isn't an overnight change. My point is that you need to be patient and not beat yourself up about eventual "fall backs".

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Now, let me introduce The Golden R's: Refuse, Reduce, Reuse, Repair, Recycle.

Learn to refuse! Learn to say no to impulsive purchases, learn to not buy things just because it's cheap, and learn to not buy things just because they're in style.


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Learn to cut down on the amount of clothes that you buy. See, you might actually like all of the things you buy, but let's be honest sweets: we don't need all that.

Learn to be content with what you already have. Instead of buying all new suff, try out new ways to style the pieces you already have! You'd be surprised how many different things you can actually do with a single garment.


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Learn how to repair your garments! If a button comes off from a blouse, or a pair of jeans get ripped in the crotch (like mine just love to do), try and repair the damage yourself instead of throwing clothes out.
Side note: The very brilliant technique that is part of how fast fashion retailers are able to profit such a gotesque amount of money is the ~ lack of quality ~. What they want is for you to buy clothes only to end up usig them just a few times before they rip or tear or just get super worn out. That's alright tho, because you paid, what? 10 bucks? For those pants? So you can just buy a new pair. Not that you'll want to buy the exact same ones because, at that point, the world will have moved on to new trends. We've all been brainwashed, really.
But for real, repairing is not that complicated and google is your friend. But once you start spending money on quality instead of quantity you'll rarely even have an issue of breakage in the first place.

This is the last R. So, there are a lot of different ways to recycle. But actually, like, throwing away or donating your clothes should be the last option. Try to find a better home for them first! You can sell; there are several apps for this but the only one I personally know of is Depop, I know this is very popular in the US. You can also give away your clothes to friends, family, whoever wants them! Me and a friend are going to host a "clothing swapping wine night" soon where we've invited a bunch of people to meet up, drink wine and swap clothes lol. It's probably the best idea I've ever had tbh.
But yeah, hold on to your clothing, find a home for the things you don't want anymore, make sure they'll get used. Truth be told, once you donate there is no guarantee that clothing will not end up in landfill - in fact, about 85% do. This is because donation centres recieve such a huge amount of clothing that they are unable to take care of it, so it's important that you try finding a company that you can trust will take care of your clothes in the right way!
The best way to recycle clothes that are too damaged to be resold or donated is to turn them into cleaning rags. You can never have too many cleaning rags folks!

3. spending your money right


DISCLAIMER: I am aware that in certain places and under certain circumstances buying second hand is most definitly a privilege because 1. In many areas there are no second hand stores. And 2. everyone doesn't have the time to go search through rumbles of clothes, because in all honesty shopping second hand is a time consuming activity. And I also 100% understand if you aren't in a place where you can make a change like this, and that's okay.
Back to the point: second hand is the cheapest and the most environmental friendly option to fast fashion, and you can find really qualitative pieces if you're thourough. (and also, it's so mcuh fun) Like mentioned before, there are also online second hand, like Depop, etsy and ebay are options... Why not go thrifting in your relatives' closets? The bottom line is that there are never not options.


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A slightly more expensive aspect of thrifting. There are plenty of vintage stores and boutiques, if not in your area - online. Personally vintage is my favorite way of shopping just because I can find really cool, uniqe pieces! That, to me, feels very special and it adds to the notion that clothes should be not only long-term, but also something you care for.

ethical brands

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Support ethical and sustainable fashion y'all! This is the most important step in the moving towards a fashion revolution, because this, folks, is what we need. The fact that the concept of ethical production and sustainability in fashion is becoming more and more of a trend has made for a vast increse in brands that focus on these things!! The trendier and mainstream - the more brands will have to shift their ways in order to make profit. If you can't fitght the system (read: capitalism) from the outside, learn how to fight it from the inside.

4. materialism! is! great!

Or at least it can be. It can seem as if we’re faced with a stark choice. Either you can be materialistic: obsessed with money and possessions, shallow and selfish. Or, you can reject materialism, be good and focus on more important matters of the spirit. But the truth is we're all material gals n pals in a material world, which is not necessarily a bad thing. One important step for me in comitting to a slow fashion lifestyle was to learn to fall in love with my clothes. Materialism is about placing value in inanimate objects, but if we are truly materialistic why don't we prioritize the quality and the production of a garment? What is the value in fast fashion clothing? I've completely shifted my approach to clothing to the point where I value and really take care of each piece in my wardrobe. And now getting dressed is so much more fun! This change I've made in my life has kind of revived my passion for and my attitude towards fashion.

That is all, hopefully this was informative and I have provided you with some feeling of determination towards making a change. Maybe right now isn't the time, but certainly tomorrow, right? I understand if you are in a situation where you're simply unable to make a lifestyle change, however small. But if you are able, please do consider making the effort to better your imprint on our world. :-)




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