2019 S/S Shanghai Fashion Week will be held from October 10 to 17 this year. The theme is "Personal Expression". Catwalk and presentation, trade business and themed events are the main three parts.

Part 1.1 Theme

Lots of people believe "fashion fades and returns". To some degree, I agree with that. We often see the vintage trend, but when you carefully analyze it, you could be aware that there is bold newness to express individuality. In this season, the theme is "Personal Expression".

PART 1.3 Catwalk / Presentation

Shanghai Fashion Week displays fashion works by a matrix organizational structure and precisely connect each fashion brand to its market by means of the vertical subdivision, improving the present system of fashion week. There are the A/B dynamic catwalks and the C catwalk for the static displaying in Xintiandi. In addition, audiences owning the A/B tickets could get access to C catwalk.

PART 2. Livelihood

Livelihood, the presentation platform for fashion art created by Shanghai Fashion Week, will be held during 2019 S/S Shanghai Fashion Week (from October 11 to 14). Angel Chen, Converse, Fend Chen Wnag, Samuel Gui Yang and Motoguo will all turn up on the catwalk.

PART 3.1 Trade Business -- MODE

MODE, the Shanghai Fashion Trade Show from October 11 to 14, is the official exhibition during Shanghai Fashion Week. It is also a trading platform for orders, promotion, exchange of experience and ideas for more than 1000 garment brands from over 30 countries and regions at home and abroad. At the same time, MODE will cooperate with other trade shows to strengthen its position in Asia.

PART 3.2 Trade Business -- Showroom Shanghai & Ontimeshow

In 2018, the most popular topic is the comeback of brick-and-mortar stores. The sales of the stores of Showroom Shanghai (10.11-10.14) have been increasing steadily. The new wave of opening and expansion of stores has come. Famous brands and quality customers also step in. Ontimeshow (10.11-10.14) focuses its attention on the ordinary trunk show from the beginning. It created not only a new way of retailing for quality designer brands but a cross-disciplinary platform for the domestic fashion industry.

PART 4. Event

Shanghai Fashion Week will host a large immersive event from October 12-14 – Shanghai Fashion Weekend Season 4, web celebrities and other stars will celebrate this festival.