When you comes to do business online and grow your site. You always need to some great tools that help you to achieve your desire goals.
We can use them to grow our business and site, some tools help you to understand your blog audience that brings you lead some are help in to bring traffic on site and some help to do social marketing and email marketing.
In this article, I am going to talk about free and paid both marketing tools that will help you to grow your business. We forgot that some great tools provide by Google for free. They are helping your site to grow.

5 best marketing tools for small business
1. Google Analytics
In this article Google analytics is on the top because it is the most powerful tool.
I personally like Goggle analytics.
It has everything that you need to understand your audience.
There are lot of paid analytics tool over the internet but Google analytics is better than all of these.

It has some great features which help you to understand you site. Google analytics is the most valuable tool provide by Google for free.
It's only take couple of minutes to add analytic code to your site that will give the ability to track the behaviour of visitors.

It shows you some great things

• Visitors breakdown
Using of Google analytics. You can easily know where from the people coming to your site.
It breakdown your blog visits in Direct, Organic Search, Referral, Social, Email and Paid Search.

So you can easily make you decision to focus on which ways you want to get more traffic at your site.

For example: if you are getting low traffic from social platforms then you can more focuses to increase you traffic and make changes to bring more visitors at you blog from social platforms.

• Traffic Details
Google Analytics shows you page views, users, sessions, unique users and bounce rate etc with the help of all these information you can know more about you site.
Help to make strategy

If you don't know about your pages which are most viewed then you are missing lots of lead and sale.
Google analytics shows you which pages are getting traffic and which are not so you can make you strategie to run a Ad campaign around that most viewed pages to generate leads.

You should have to use Google analytics for analysis of your site.
Google analytics gives you lot of details about your site that will help in how to grow and monetize your website.
Here the guide how to install and use Google analytics tool.

2. SEMrush
As you know keyword research is most important thing when you write and post on your blog. SEMrush is a keyword research tool that helps you to do better content marketing. SEMrush will do Keywords Research, Backlinks Analysis and track competitor for you.

It is trusted by big marketer in the world and it has big data base of domain and keyword research.

Its shows you which sites are already ranked for a specific Keyword that gives you a clear idea about competitor websites.

So let's talk about how it helps

• Effective keyword research
You know that keyword research is the most important to boost your content marketing.
SEMrush does keyword research for you and get some keyword that bring traffic to your site and also help to get targeted audience.
SEMrush shows you all the keywords data like monthly searches, difficulty level to rank and CPC ads rate.

• analyse the competitor
There are tons of blog online and some are like your one.
So it's important to look over your competition.
How they get traffic and which keywords bringing traffic to their site.
SEMrush help to analyse you competitor keywords then once you know which keywords are using your competitor to drive traffic on their website then you can also make your strategy to bring traffic on your blog.

• Find new keywords
When comes to the keyword research SEMrush is one of the best tool.
It’s bringing some new keyword idea to you.
For example: If you have a keyword like "marketing tools" then SEMrush shows you some effective keywords like, "content marketing tool", "top marketing tools", "free marketing tools" and marketing tools for small business etc.
It's help you to choice better keyword for you blog post.

• Backlinks Analysis
Backlinks are important when you want your blog pages get higher rank in search because Google also looks to backlinks because when you have backlinks at site then Google found that your site is authentic.
You must have backlinks to you site that increase your ranking.
SEMrush can check your site backlinks and you can also check your competitor backlinks.
So you can able to know where you competitors linked their site.

3. Google Search Console
Google search Console is a tool which powered by Google. It was called webmaster in the past but now it known as Google search Console.

It is free tool that take your site on the Google.
Normally you need to add you website sitemap to search Console to shows your site in Google search.
Search Console help you in many ways to improve your site.

Read Also: A Step-By-Step Beginner's Guide to Google Search Console

• Get Data from Search Analytics
Search analytics shows data how your site appear in Google search.
Here, you get clicks, impression, CTR, and position etc.

The click filter box shows you how many clicks you got on your site in past days.

The impression filter shows you how many search results people have seen.

The CTR (Click Though Rate) is calculated on click count and decided by the impression you got.

The position shows you average position of your pages in search results.

They also have some helpful filters like Queries, Pages, Country and Device.
The queries are shows you that those keywords that people searched in the Google and found your site.

The pages option shows you which pages of your site appeared in seen results so you can know which pages are performing well.

The country filter shows you where from all the searches taken place.

Device option shows you which device used for search.

• Crawl
This place help you to know how your site crawl by Google.
If any crawl error happed their you can easily remove this from that will make your site more SEO friendly.

• International targeting
You can also target a specific country with international targeting that allow to get more traffic on your site from a targeted country.

For example if you want to get more traffic from United Kingdom then you can easily select it from location targeting.

4. Buzzsumo
If you are a marketer content creator or website owner then you off course heard about buzzsumo, if you didn’t then it's time to know about this great tool.
Buzzsumo is a tool that helps us to find most shared topic on the social media so we can work smartly.

• content strategies
Find what is getting share on social media. Buzzsumo has ability to look which type of content getting most shared on social media platforms like Facebook, Twitter, LinkedIn, Google plus and Pinterest etc.

So we can easily create content around that topic. Which will has chances to get share so we don't have to guess about what type of content might be share.

Buzzsumo shows you some deeper things like
1. You can search by domain to get know social shared.
2. You can search multiple domains.
3. You can search words and topics.
4. It shows you post link and also shows you the content author name.

• Help to beat your competitors
Buzzsumo also help you to look over the competitions. You can add domain name of your competitors to get know which posts of your competitors got more shared.
So you can make better content to beat your competitors.

5. MailChimp
When we comes online to do business. We have to collect email list if you are not collecting email of your blog visitors then you are missing lots of benefits.

MailChimp is a free email Marketing tool that helps to collect email list of your site visitors via sign-up forms.

You can create beautiful forms and landing pages with the help of MailChimp drag and drop feature.
MailChimp helps to start email marketing for free and it's very easy to use.
You can start collect and send email to your site visitors today with MailChimp.

What is email marketing?
E-mail marketing means engaging with your audience via their email. The normally process involves sending regular email newsletter, special offer, information and update with latest post.
Mailchamp is a email marketing tool that help to collect and send email to the blog subscriber in their mail box.

Read Also: What is Affiliate Marketing, How It is Work?

Why you need to use mailchimp
• It's always free
Mailchamp is a free tool we can use it for free that good for the new blogger sand business who just starting their email marketing.
It is very easy to setup and you can get a subscriber list of 2,000 and sending limit of is 12,000 monthly. You get all these for free.

There are so many other tools out there like Mailchimp but they charge lots of money that new bloggers can't effort.

• Some good features
Mailchamp has some good features to make your email marketing easier.
List segment
Mailchamp help to send email to the right targeted audience. It's allow you to create groups within your list, so your blog site visitor select relevant topic when they sign up so in this way you can send them targeted emails.

• Scheduling
Mailchamp also allow you to prepare your emails in pre time and schedule them to send on that email on particular time.

• Drag and Drop feature
You can create easily beautiful sign-up forms using their drag and drop feature even you don't have coding