In Chapter 7, you'll find out about Facebook's battle structure and how to set up your financial plans. The decent thing about Facebook's battle creation process is that it's super consistent and direct. We'll walk you through every one of the settings and alternatives as per the pattern in which they show up in the Ads Manager.

After you finish perusing this section, you'll know redress answers to questions like:

How does Facebook promotion offering work?

How enormous should my promoting spending plans be?

How to setup manual offering on Facebook?

What's the normal cost of Facebook promotions?

How to choose the correct promotion conveyance enhancement strategy?

How to setup a custom advertisement conveyance plan?

These inquiries are just a minor portion of all the learning you're going to gain!

Also, trust us, understanding the Facebook battle structure and offering framework will wind up convenient commonly later on!

Facebook Campaign Structure

Facebook's battle structure has three levels:


Advertisement set


A Facebook battle can contain a few Ad Sets and it has a novel crusade objective. Your crusade is essentially only a holder to enable you to better compose your publicizing. The main quality of the crusade is the target you need to reach with it. So on the off chance that you need to: 1) drive deals to your site and 2) increment the quantity of preferences on your Facebook page, you'll need to make two battles, one for every goal.

A Facebook advertisement set can incorporate various promotions and it has an interesting group of onlookers focusing on, spending plan, timetable, offering, and situation. Promotion sets are additionally the best units to use for Facebook A/B testing – make sure to dependably put every one of the varieties inside various advertisement sets.

The Facebook advertisement (essentially what we've been making so far in this guide), is the littlest unit of your battle. Advertisements can have distinctive URLs, promotion picture, and promotion duplicate. How about we picture it to make it "freshman verification":

Facebook Ads Campaign Structure

As you experience the crusade setup process, you'll scarcely even notice whether you're altering the battle, advertisement sets, or promotions – it's that streamlined and simple! As you change your promotion set's settings, you'll have a lot of alternatives with respect to the financial plans and offers. Up next, we'll investigate every one of these advertisement set components exclusively.

Instructions to Set Up Your Facebook Ad Campaign Budget

Picking the correct spending plan for your battle is basic to progress. The initial step of the "Financial plan and Schedule" setup is to allot a financial plan for your crusade.

Facebook gives both of you planning choices:

1. Day by day spending plan – Facebook will spend this aggregate on conveying your promotions consistently amid your battle. When you set your day by day spending plan, you're advising Facebook to get you generally your day by day spending of the outcomes consistently.

Some days, when Facebook spots high-potential openings, it might spend up to 25% more than your day by day spending plan (and after that lower the spend on the low-potential days). As you select the every day spending plan, your day by day advertisement spend could resemble an arrangement of bends.

Try not to stress, that is totally ordinary and implies that Facebook's auto-enhancing your promotion conveyance (which is something worth being thankful for).

2. Lifetime spending plan – Facebook will partition the aggregate battle spending pretty much equitably over the crusade dates. On the off chance that you set a lifetime spending plan, Facebook will approach you for the battle dates, with the goal that it can ascertain the normal spend for every day.

We prescribe that you set a day by day spending plan and a boundless battle term, so you can later alter the measure of your day by day spending plans and respite the crusade at whatever point you see fit.

Imperative! You can't change a promotion set's spending compose after the advertisement set has been made. Ensure you make the correct choice amid the crusade setup.

Promotion Delivery Optimization

After you've set up your promotion battle's financial plan, you can choose the Ad Delivery Optimization strategy.

The Optimization for Ad Delivery reveals to Facebook what's the ultimate objective you're most inspired by. For example:If you will probably direct people to your site, advance your advertisement conveyance for Link Clicks.

On the off chance that you will probably direct people to your site, enhance your promotion conveyance for Link Clicks.

On the off chance that you need individuals to change over on your site, pick the Conversions objective.

On the off chance that you need individuals to introduce your application, pick the App Install objective.

Facebook Ads Bidding – How it Works?

As you promote on Facebook, you'll be rivaling a huge number of publicists, each wishing to achieve their intended interest group. Facebook advertisement offering takes a shot at a bartering premise. Who's triumphant the offered? – The promoter who has the best mix of best offer, pertinence score, and "assessed activity rates."

Manual versus Programmed Bidding

In case you're putting your initial phases in the realm of Facebook publicizing, we recommend that you utilize the Automatic offering. Along these lines, you needn't bother with any past information about the normal offers and the normal cost-per-result.

Utilize the manual offering in the event that you know how much the outcomes are worth to you. For instance, while enhancing your advertisement set for Link Clicks, you can set the most noteworthy cost per click you're willing to pay. As you set a manual offer, Facebook will demonstrate to you the scope of recommended offers and naturally embeds a proposed offer in the container.

Continuously change the Facebook's pre-set manual offer in the custom offering box. For instance, if Facebook first proposes that you offer €1.0 per connect click and the offer range is (€0.43– €0.88), you could offer €0.60 or even €0.44.

On the off chance that you need a top to bottom diagram of Facebook promotions offering, read our aides:

Facebook Ads Bidding 101: Everything You Need to Know (… Supported by Data)

The Complete Resource to Understanding Facebook Ads Cost

The amount Will Your Next Facebook Ad Campaign Cost? (Contains a Free Ad Budget Calculator)

Facebook Ads Scheduling

Facebook likewise enables promoters to set up custom advertisement conveyance plans, with the goal that your promotions will contact individuals at your picked weekdays, at your picked time of day.

We suggest that you utilize the "Run promotions constantly" alternative for your first advertisement crusade. Afterward, as should be obvious from your advertisement reports what days and hours work best, you can utilize these bits of knowledge to set up a custom calendar.

Facebook Ads Delivery Type

As you're setting up a Facebook battle, the last determination in the Ad Set level is Delivery Type. Here, you can pick between:

Standard promotion conveyance – Facebook will convey your advertisements with the ideal speed at the most reduced cost

Quickened promotion conveyance – Facebook will convey your advertisements as fast as could reasonably be expected, bringing about higher promotion costs

We prescribe that you leave the Delivery Type choice set to "Standard." The quickened promotion conveyance is fundamentally significant to vast sponsors with time-delicate battles. Since quickened conveyance advances for speed, not esteem, you may wind up with a higher cost for every outcome.

Extra assets:

Online networking Ads: Getting Results on a Budget

The Evergreen Guide to Facebook Ad Optimization