"Color is power that directly influences the soul." -Wassily Kandinsky
Color is nonverbal communication that can evoke emotions, set the mood, cause reactions, and inspire people in many different ways. This is a list of some associations I have with certain colors.
Black
Positives: mysterious, night, magical, elegant, dramatic, sophisticated, bold.
Negatives: death, evil, depression, menacing, mourning .
Red
Positives: passionate, heat, sexy, love, power, strength, desire, fire.
Negatives: danger, aggression, anger,
Orange
Possitives: courage, autumn, friendliness, comfort, sun-baked, originality. Negatives: loud, sluggish, ignorance, scorn
Brown
Positives: earthy, grounded, steady, longevity, rugged, sheltering, durable. Negatives: dogmatic, conservative, stubborn, resentful
Yellow
Positives: sunshine, joyful, creativity, bright, lively, intelligence,cheering,warming.
Negatives: irresponsible, unstable, caution, frantic, cowardice
Gold
Positives: wealth, wisdom, prosperity, valuable, divine, opulent, luxury.
Negatives: gaudy, self-righteous, egotistical, arrogant
Lime Green
Positives: fresh, youthful. energy, excitement, lively, electric.
Negatives: acidic, tart, exhausting, intense, unorganized
Dark Green
Positives: nature, healing, fertility, reliable, money, hushed, growth, restful.
Negatives: envy, jealousy, guilt, hidden feelings
Turquoise
Positives: protective, compassion, tropical, coolness, faithful. Negatives: bitter, erratic, vain, irrational
Light Blue
Positives: tranquil, peace, quiet, sky, water, faithful, pure, heavenly. Negatives: melancholic, romanticizing bad memories, coldness, broken, long distances
Deep Blue
Positives: introspective, clarity, authoritative, impressive, stirring, integrity. Negatives: aloof, distant, lonely, fear, isolation.
Purple
Positives: spiritual, sensual, visionary, magical, mysterious. Negatives:desolate, remote, sullen, heartbreak.
Amethyst
Positives: peace of mind, thoughtful, wistful, nostalgic, thoughtful. Negatives: yearning, fanciful, fragile,
Soft Pink
Positives: romantic, affection, gentle, delicate, innocent, sweet. Negatives: sentimental, fragile, saccharine.
Silver
Positives: sleek, classy, graceful, glamorous, upscale, unobtrusive, eloquent. Negatives: unsympathetic, indecisive, unimaginative.
White
Positives: pure, classic, wholesome, pristine, fresh, simplicity, clean. Negatives: naive, serious, emptiness, unnerving silence.
Thanks for reading!