On WHI Talks, we're sitting down with We Heart It team members to get to know them a little better and learn more about their experience working at WHI. This week we're chatting with the one and only Fabio Giolito - the designer and creator of our precious platform.

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Q: So Fabio, tell us a little bit about yourself and where you're from!
A: I’m from Rio de Janeiro, Brazil. I love traveling, going to different countries and experiencing different cultures. I moved to Lisbon, Portugal last year after visiting it and falling in love with the city.

Q: You founded We Heart It back in 2008. What made you decide to launch your own social platform?
A: I was finishing college, studying design. I had many inspiration folders on my computer, filled with unorganized images. I learned to code and created WHI, so I could share them with friends and find them when I needed.

“WHI turned into a place to express yourself, discover new things and meet people from all over the world who are similar to you.”

Q: Is this how you pictured WHI to be back when you started the platform? How did the WHI team evolve over time?
A: It has evolved into something much bigger than I initially imagined. More than just a tool to organize images, WHI has turned into a place to express yourself, discover new things and meet people from all over the world who are similar to you. It’s been amazing to have more people join the team, share this vision with time and make it all possible.

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Q: What tips do you have for young members that dream of starting their own company one day?
A: Do it! Don’t be afraid of learning and doing new things. Take incremental steps towards your goals, so every day you’re closer to it instead of trying to jump to the finish line.

Q: Obviously, no one knows our community better than you do. What characteristics are unique to the WHI community?
A: WHI is an amazing positive and loving community that allows you to be yourself, which is very rare to find online these days.

“Our office is online, on chat or video call.”

Q: What does a day working for We Heart It look like?
A: We are a 100% remote team, which means we all work from different places, different countries, different time zones. Our office is online, on chat or video call. For me this is a usual day - I catch up on emails, have a few meetings, and work on projects. I divide my time between thinking about the product, designing new ideas, a little bit of coding, talking to the team, and managing the company overall.

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Q: We can imagine your work requires lots of inspiration. How do you keep yourself inspired on a daily basis?
A: I use WHI for general inspiration. Like many members say: WHI is my therapy. I’m also constantly studying and learning new things. I read a lot of technical articles, watch talks and so on.

Q: What are your favorite images to heart? Any specific collections you suggest our users follow?
A: I’m obsessed with neon signs. So many different styles, drawings, shapes, phrases. It always looks great.

Q: Are there any future goals you'd like to achieve with WHI that you can share with us?
A: Our goal is to empower our members, so they can them express themselves, inspire others, and be inspired. We’re always working towards that goal, so we can reach and inspire more people. Tell your friends to join WHI!

Fabio Giolito
Fabio Giolito