How exactly does color work?
How is color believed to impact mood and behavior?
Can color be used to increase worker productivity or workplace safety?
Do certain personality types prefer certain colors?

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How does orange make you feel? Do you associate orange with certain qualities or situations?

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Orange can be a very strong and energetic color. Like yellow and red, it can be very attention-grabbing which is perhaps why it is often used in advertising. People often describe orange as bright, happy, and uplifting. In some cases, however, it can seem too bright and overwhelming. Much like purple, orange tends to be a controversial color. People tend to either love it or hate it.

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  • Orange is a combination of yellow and red and is considered an energetic color.
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  • Orange calls to mind feelings of excitement, enthusiasm, and warmth.
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  • Orange is often used to draw attention, such as in traffic signs and advertising.
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  • Orange is also the color of bright sunsets and fruits such as oranges and tangerines, so the many people might associate the color with the beauty of a setting sun or the refreshing taste of citrus.
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  • Orange is also linked to Autumn and the color of dying leaves and pumpkins.
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Famous Words

“Orange is the happiest color.” — Frank Sinatra

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