When we look around us, or spend time on the web, we might come to realize a massive trend happening. Whether it is in Fashion, jewelry, interior or design in general - minimalism is a big thing.

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But what is minimalism and is it actually a new trend?

When you look it up the definition will explain

a style or technique (as in music, literature, or design) that is characterized by extreme spareness and simplicity

Ok. Got it. But when we go back in time it becomes clear that minimalism isn’t anything new, it has been going on for decades, coming in waves. In its origin, it was promoted by people who didn’t have anything and had to make the most of what they owned.

Interestingly enough, Fashion had a take on that a long time before already. “Less is more” popularized in the 60s through Balenciaga, in the 80s thanks to designers like Rei Kawakubo of Comme des Garçons, Issey Miyake, and Yohji Yamamoto and again was really big in the 90s pioneered by designers like Calvin Klein and Jil Sander.

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Pleats Please by Issey Miyake
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90s Jil Sander and Calvin Klein

What we see in fashion today in 2017 is actually a big reference to the 90s approach on minimalism. Next to grunge related fishnet tights and dirty flannels that decade came up with the simple slip dress, lingerie inspired silk and delicate spaghetti straps. Do you recognize them?

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So yes, you could call it a trend. But maybe a good one.

In times where many people seem to have more than they need around to fulfill their longing for possession, it seems we have an utterly deep desire to simplify things. Besides tidying and neatening our rooms, houses and wardrobes we start cleaning up our lives and that is a good outcome. We start prioritizing and make decisions based on what we really need to be happy. We start perceiving that we don’t need ten shirts of the exact same color to make us happy. We are becoming conscious consumers. Hopefully. I don’t want to go out on a limb here, but there is a gradual transition happening in the minds of a lot of people. Less is more. In our closets or in our lives.

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