Brand Licensing Expert

business branding
Pete Canalichio
Pete Canalichio
@petecanalichio  
1

@petecanalichio http://PeteCanalichio.com. Even big brands like Coke use a familiar story everyone can identify with in their marketing campaigns. As Seth Godin says, “We drink the can, not the beverage”. How can this knowledge help your business?  

brand strategy
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@petecanalichio http://PeteCanalichio.com. What terms encountered during the day-to-day servicing of the license should a brand owner clarify to the manufacturer in a licensing deal?What are the documents necessary to draft a licensing agreement?  

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Pete Canalichio
Pete Canalichio
@petecanalichio  
1

@petecanalichio http://PeteCanalichio.com. Licensors must secure from licensees a successful commitment by making sure it is specific, firm and implementable.  

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Pete Canalichio
Pete Canalichio
@petecanalichio  
1

@petecanalichio ttp://PeteCanalichio.com. In preparing for any negotiation, avoid committing too early.  

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Pete Canalichio
Pete Canalichio
@petecanalichio  
1

@petecanalichio http://PeteCanalichio.com. By brainstorming options, you can improve the results of your negotiation.  

Superthumb
1

@petecanalichio http://PeteCanalichio.com. When negotiations fail to meet or exceed our expectations it is usually because we have not been properly trained.  

Superthumb
1

@petecanalichio http://PeteCanalichio.com. When negotiations fail to meet or exceed our expectations it is usually because we have not been properly trained.  

Superthumb
1

@petecanalichio http://PeteCanalichio.com. When negotiations fail to meet or exceed our expectations it is usually because we have not been properly trained.  

Superthumb
1

@petecanalichio http://PeteCanalichio.com. When negotiations fail to meet or exceed our expectations it is usually because we have not been properly trained.  

Superthumb
1

@petecanalichio http://PeteCanalichio.com. When negotiations fail to meet or exceed our expectations it is usually because we have not been properly trained.  

Superthumb
1

@petecanalichio http://PeteCanalichio.com. When negotiations fail to meet or exceed our expectations it is usually because we have not been properly trained.  

Superthumb
1

@petecanalichio http://PeteCanalichio.com. When negotiations fail to meet or exceed our expectations it is usually because we have not been properly trained.  

Superthumb
1

@petecanalichio http://PeteCanalichio.com. When negotiations fail to meet or exceed our expectations it is usually because we have not been properly trained.  

Superthumb
1

@petecanalichio http://PeteCanalichio.com. When negotiations fail to meet or exceed our expectations it is usually because we have not been properly trained.  

Superthumb
1

@petecanalichio http://PeteCanalichio.com. When negotiations fail to meet or exceed our expectations it is usually because we have not been properly trained.  

Superthumb
1

@petecanalichio http://PeteCanalichio.com. When negotiations fail to meet or exceed our expectations it is usually because we have not been properly trained.  

Superthumb
1

@petecanalichio http://PeteCanalichio.com. When negotiations fail to meet or exceed our expectations it is usually because we have not been properly trained.  

Superthumb
1

@petecanalichio http://PeteCanalichio.com. When negotiations fail to meet or exceed our expectations it is usually because we have not been properly trained.  

Superthumb
1

@petecanalichio http://PeteCanalichio.com. When negotiations fail to meet or exceed our expectations it is usually because we have not been properly trained.  

Superthumb
1

@petecanalichio http://PeteCanalichio.com. When negotiations fail to meet or exceed our expectations it is usually because we have not been properly trained.