Ya'll. I swear. Taylor Swift has truly caught the attention of the entire world with this one.

She's coming for Kim, for Kanye, for Katy, for Nikki, for the media, and anyone else that has ever slighted her in the public eye.

You're probably wondering what my evidence for this is. Let's start with the teasers:

Taylor (or someone on her staff) started posted these teasers & tidbits of an oddly-reptilian looking creature. A lot of people speculated and debated over whether it was a snake or a dragon, but ultimately, it was revealed to be a striking snake.

But not just any snake. Oh, no. That'd be too simple.

Thanks to the hard work of some dedicated Swiftie's (and Billboard), we have the name and type of snake: African Bush Viper. The venom of an African Bush Viper is very potent and completely capable of killing, as there is no anti-venom.

Onto the album cover:

Taylor Swift, Reputation, and taylor image
Taylor's album cover

Here's the long and short of it:

  • The font used as Taylor's title is the same font used on Kanye's Life of Pablo merch/clothing line. The other fonts are notably similar to news headlines, particularly the New York Times.
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  • The clothing used on the album cover is torn and sewn back together, slouchy, and bland in terms of color...which is very similar to many things sold on Kanye's Yeezy clothing line.
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  • Her lips are overdrawn, which isn't anything new in Hollywood, but the recent uptick in big, fake lips is mostly attributed to the Kardashian's. Her hair is wet in most of the pictures, which Kim is specifically known for.
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There's also going to be a 2-part magazine released exclusively at Target, under the same name as the album. It holds Taylor's poetry, interviews, and is 72 pages long.

Reputation, Taylor Swift, and taylor image
Reputation, Volume 1
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Reputation, Volume 2

To accompany this revelation, there's a rumor going around that she'll be doing no interviews or any kind of press at all.

In the song, there are A LOT of references to specific events and they're not always obvious. But with the detective work of Taylor's fans and supporters, they don't have to be.

  • "I don't like your little games, don't like your tilted stage..."

This is a very, very direct stab at Kanye West (again!), who famously used tilted stages during the Life of Pablo tour.

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  • "The role you made me play, of the fool, no, I don't like you..."

This one is pretty obvious, in my opinion, and also directed at #Kimye. It's no secret that she denied that Kanye even called her to ask for permission to use a line in his song, Famous.

  • http://www.bbc.co.uk/newsbeat/article/36822576/taylor-swift-denies-approving-kanye-wests-track-famous

When caught, Taylor posted this memo to Twitter, saying, "Being falsely painted as a liar when I was never given the full story or played any part of the song is character assassination. I would very much like to be excluded from this narrative, one that I have never asked to be a part of, since 2009."

  • I don't like your perfect crime, how you laugh when you lie..."

I'm hearing people say that Kim laughed when uploading the screen-recording of Kanye's conversation with Taylor, but I can't seem to find a video that's not been edited to be shorter than the original.

  • "I've got a list of names and yours is in red, underlined...."

Some fans have been speculating whether or not this is a direct reference to a scene in Mean Girls, with the burn book (because Katy Perry referred to Taylor as "a Regina George in sheep's clothing").

regina george, mean girls, and movie image
  • "I don't like your kingdom keys, they once belonged to me..."

Now, this could be referencing a couple different things:

A direct reference to a line from her song, New Romantics:

  • "We team up, then switch sides like a record changer, the rumors are terrible and cruel, but honey most of them are true, 'cause, baby, I could build a castle out of all the bricks they threw at me..."

Now, I'm aware of the fact that Katy Perry and Nikki Minaj's song, Swish, Swish came out after New Romantics, but it could be a "Aha! see I was right!" kind of reference, a referral to her earlier point.

Or it could just be the obvious one that everyone else is pointing out: She was dethroned by Kim, Kanye, and Katy as the queen of the music industry, and that lyric is crystal clear in it's intent.

The latter is made even more likely if you look into some of the lyrics from Swish, Swish:

  • "Don't you come for me, no, not today, you're calculated..."

Taylor is known for being extremely calculated. Nothing she does is done by coincidence.

  • "Cause you're a joker and I'm a courtside killer queen, and you will kiss the ring, you best believe..."

In which Katy appears to be telling Taylor that she's the boss now, she's the queen of the industry, and that Taylor will bow down or else.

  • "My life is a movie, I'm never off set, me and my amigos (no, not Offset)..."

I wonder if this is what inspired the line, "I don't trust nobody and nobody trusts me, I'll be the actress starring in your bad dreams..." in Taylor's song.

  • "Mirror, mirror who's the fairest bitch in all the land? Damn, man, this bitch is a Stan, muah, muah, the generous queen will kiss a fan, ass goodbye, I'ma be riding by..."

The above lyric hints and royalty again and just rubs it in a bit, saying, you know, I really am the queen now. You're beneath me, you're obsessed with me (stan = stalker fan)...

And lastly:

  • "I only rock with Queens, so I'm makin' hits with Katy..."

Another queen reference. Hm.

But back to the Taylor lyrics:

  • "You asked me for a place to sleep, locked me out and threw a feast..."

Referencing Katy's Bon Appetit, are we?

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  • "The world moves on, another day, another drama, drama, but not for me, not for me, all I think about is karma..."

This is...absolutely insane when you think about the 73 Questions With Taylor Swift video that Vogue did, where she said, "Karma is real".

Image by the-logastellus

Add in Katy's strong comments about on James Corden's Carpool Karaoke (..."and then she writes a song about me. And I'm like, 'cool, cool, cool. That's how you wanna deal with it? Karma!"), and you've got a pretty good idea how deep this song goes.

  • "And then the world moves on, but one thing's for sure, maybe I got mine, but you'll all get yours..."

This is exactly what it sounds like. Taylor is threatening to expose them all for what they are (rumor has it, there's going to be a 9-minute long song, and some people are speculating that it'll be the rest of the Kanye call...).

  • "I'm sorry, the old Taylor can't come to the phone right now, why? Oh, 'cause she's dead!"

An obvious nod to the #Kimye call, and possibly to the statement that she released afterwards, where she mentions "character assassination". This could also be pointing towards her media blackout (all of which now have a bio reading "the old Taylor can't come to the phone right now".)

Another thing: the lyric video for this repeatedly shows a snake eating it's own tail.

Lyrics forever

Ouroboros, or a snake that eats its own tail, represents introspection, the eternal return or cyclicality, especially in the sense of something constantly re-creating itself. It also represents the infinite cycle of nature's endless creation and destruction, life and death.

  • https://en.wikipedia.org/wiki/Ouroboros

And that brings us to yesterday, when she released a teaser for the VMAs. The words "Look What You Made Me Do" and "Brace For Impact" flash between strong images, one of which is Taylor's glamoured hand, with long gold nails and snake-ringed fingers.

The chair arm is what deserves the most attention, though.

Image by the-logastellus
  • "Et tu, Brute?"

These were Julius Casears' last words, and it means, "Even you, Brutus?"

This was said to his friend, Marcus Brutus, one of the leaders in the conspiracy against him, at the moment of his assassination. The phrase is used to express surprise and dismay at the treachery of a supposed friend.

...which is what basically happened in all three of Taylor's cases (and, again, leads back to the character assassination theory).

Something that hasn't happened (yet), that everyone is waiting for: the VMA's.

Taylor is going to be releasing the music video for Look What You Made Me Do, and it's unknown if she's performing or not.

The big ta-do about this whole thing is that Katy will be hosting the VMA's. Will there be a very public argument? Will there be ice? Is Taylor attending at all?

It'll be airing Sunday night (August 27) at 8 ET on MTV. and you can bet I'll probably be posting something about it afterwards. I haven't watched an awards show in years, and this is the first one in a very long time that I've been excited to see.