A. Registration Information - In order to register for a Website Account, you must provide the following information:
Of these categories of information, we will not share or publicly expose your email address or site password.
B. Additional Information - You may provide us with additional information to make public, such as:
Providing any or all of this information is entirely optional.
C. Non-Personal Information - We also collect aggregate, non-personally identifiable information about you and your use of the Website, as described in more detail below, including by using "cookies," web beacons, local shared objects, or other types of tracking technology.
We may collect Personal Information and Non-Personal Information about you in any one or more of the following ways:
A. Registering Your Account & Creating Your Heart
In order for us to provide you with the ability to collect and post images to a personalized profile page (your "Heart") on the Website, you must first create a user account our Website ("Account"). During registration, you are required to provide an email address and to create a password, a User name and a display name (your "Registration Information").
After you create an account, we give you the opportunity to provide additional information, such as a short biography, a photograph that will serve as a public profile picture, the city and country in which you live and a link to a website (your "Optional Profile Information", and together with your Registration Information, your "Personal Information").
Your Heart is visible to any site visitor and to other users of the site, and will show your display name and any Optional Profile Information you have provided. Your email address will never be displayed.
B. Public display and site communications features
The Website runs a "parade" of randomly selected clickable photographs posted by users on its home page. If a site visitor clicks on one of the photographs in the Parade, he or she will be able to view that user’s Heart, including their display name and any Optional Profile Information the user has chosen to provide. A visitor to We Heart It will be able to view your Heart, but will not be able to indicate their approval of the content you have posted ("Hearting") unless he or she registers an account and creates a Heart of their own.
C. Website interactions
You may be able to take part in certain activities on our website that give you the opportunity to communicate or share information not just with us, but also with other users of our Service. These include:
D. Cookies and automated non personal information collection
We use a technology referred to as "cookies" (or other similar technology), which are pieces of data on your computer tied to information about you which recognize you as a return user of the Website and help to provide a more personalized experience.
Like most standard website servers, we collect certain types of technical "Non Personal Information", including internet protocol (IP) addresses, browser types, the referring domain, pages visited, search terms internet service providers (ISPs), and the number of clicks. We may also use web beacons, which allow us to know if a certain page was visited, an email was opened, or if ad banners on our website and other sites were effective.
Note that some Advertisements displayed on our Website are delivered through Tribal Fusion, a third party advertising network. When you click on one of these advertisements, Tribal Fusion collects “click stream data” related to your visit to that website. Click stream data is anonymous and can include information such as your IP address, Web pages viewed, the date and time at which those pages were viewed and interaction with content and advertisements on those Web pages. Technologies used to collect this click stream data includes cookies and Web beacons. Tribal Fusion cookies are programmed to expire in six months.
You may opt-out of receiving Cookies from third party advertising networks such as Tribal Fusion through a link to the Network Advertising Initiatives cookie opt-out page, which can be found here. You can also find out how to make these changes to your browser here. If you wish to know more about online behavioral advertising, and how to opt-out of it, please visit http://www.youronlinechoices.co.uk.
E. Third Party Advertisers
We allow third-party companies to serve ads and/or collect certain anonymous information when you visit our website. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. Please note that click stream data is anonymous and can include information such as your IP address, web pages viewed, the date and time at which those pages were viewed and interaction with content and advertisements on those web pages. Technologies used to collect this click stream data include cookies and Web beacons.
You may opt-out of receiving Cookies from third party advertising networks through a link to the Network Advertising Initiatives cookie opt-out page, which can be found here. You can also find out how to make these changes to your browser here. If you wish to know more about online behavioral advertising, and how to opt-out of it, please visit www.youronlinechoices.co.uk.
We may use Personal Information and Non-Personal Information collected from you in any one or more of the following ways:
A. How We Use Your Personal Information – the Personal Information we collect may be used as follows:
B. How We Use Your Non-Personal Information - Non-Personal Information collected from you is used for various purposes, such as:
A. The information included on your Heart will be visible to all users and all visitors to the Website. In addition, your information may also be shared as follows:
A. You can access and update the information that you have provided to We Heart It as follows:
A. This Website is not intended for children under the age of 13 and we do not knowingly collect any Personal Information from such children. Children under the age of 13 should not use our Website or our online services at any time. In the event that we learn that we have inadvertently gathered Personal Information from children under the age of 13, we will use reasonable efforts to erase such information from our records.
A. We implement reasonable administrative, technical and physical security measures to protect the security of your information both online and offline, and we are committed to the protection of customer information. In general, our business practices limit employee access to confidential information to those employees we reasonably believe need such information do their jobs.
B. Your User Account information is protected by the password you use to access your online account. It is important that you protect and maintain the security of your User Account and that you immediately notify us of any unauthorized use of your User Account. If you forget your password, you may request a new password here.
C. While we take reasonable precautions against possible security breaches of the Website, no website or Internet transmission is completely secure, and we cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur. We urge you to take steps to keep your Personal Information safe (including your User Account password), and log out of your User Account after use.